Inside the Record Industry

Gain critical marketing and positioning advice on how to prepare yourself, your music, and your band, and learn realistic strategies for success for artists looking to get their music heard!

Whether your focus is on getting a record deal, or learning the skills necessary to produce, market, and distribute your music yourself, Inside the Record Industry demystifies the record industry, and offers realistic strategies for success to artists looking to get their music heard! George Howard, former president and head of A & R at the large independent record label Rykodisc, guides artists through the maze of today's music industry, and provides critical marketing and positioning advice on how to prepare yourself, your music, and your band for the challenges of attracting a label's attention and keeping them interested. Even if you are not ready for a record deal, the knowledge presented in this course will help you to assemble your team to get your music heard by as many people as possible. A must for all serious musicians, you'll learn to develop a killer demo package that is tailored to the A & R recipients mindset, understand how the various departments work together at a label to market your music to retail, radio, and press, and the value and intricacies of publishing and licensing deals. By the end of this course, you will:

• maximize your gigs and other activities to make yourself more attractive to record labels
• navigate through the complexities of contracts and royalty statements
• understand your music publishing and co-publishing options.
• learn how the record industry operates, and how to use that information to best market yourself, your music and your band.

For more course information visit Berklee Music