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Berklee Music
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
Authored by the former Vice President, Creative at Sony/ATV Music and current A&R executive for Shapiro Bernstein, Music Publishing 101 provides a step-by-step guide to setting up your own publishing company, including administration of copyrights, the role of performance rights organizations, and preparing a functioning accounting system for your catalog. You'll develop your own publicity plan, submit your songs to the instructor for critique, and register your songs with the copyright office. You'll also learn how to market and promote your compositions and writers by developing effective pitch and promotion strategies, and discover how to turn that stack of demos and lyrics in the closet into a real, independent business.
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