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Music Business


The Future of Music and the Music Business
Examine alternatives to the traditional means of distributing and marketing music, and explore scenarios and uncover opportunities that the new digital reality offers.
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Music Business 101
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis.
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Music Publishing 101
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
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Artist Management
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.
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Legal Aspects of the Music Industry
Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters.
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Music Marketing 101
Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!
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Music Marketing 201
This course provides more advanced marketing techniques that can be immediately implanted into any band, independent label, or manager’s promotional strategy.
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Inside the Record Industry
Gain critical marketing and positioning advice on how to prepare yourself, your music, and your band, and learn realistic strategies for success for artists looking to get their music heard!
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Music Industry Entrepreneurship
Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry.
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Concert Touring
Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.
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